| Blue Ocean Strategy: "How to Create Uncontested Market Space and Make Competition Irrelevant”
W. Chan Kim and Renée Mauborgne describe a strategy that rather than competing within the confines of the existing industry or trying to steal customers from rivals (Bloody or Red Ocean Strategy) they suggest the Blue Ocean Strategy "developing uncontested market space that makes the competition irrelevant".
Not only is this a description of Linear Aggregation, but it is prophetic in that Linear Aggregation has the ability to enhance the Natural Environment in which it resides, helping to create “Blue Oceans” and a healthier global ecosystem.
Some of the highlights that make Linear Aggregation a Blue Ocean architecture are:
Linear Aggregation is a local, regional and National optical infrastructure designed to be deployed Under the active sediments of the Nations Waterways. This includes the Inter-coastal waterways as well as all seasonally navigable rivers. This is not a festoon architecture.
The White House, the US Army Corps of Engineers and the National Science Foundation have been briefed, in person, on this architecture. It has received accolades for the many possibilities it creates in multiple disciplines.
Obviously the route is highly secure and diverse. The deployment of the Linear Aggregation architecture is unlike any other undertaking in the world, for customer accessible infrastructure.
Linear Aggregation is not constrained in its accessibility. Unlike the NFL networks which have typically less than 20 major points of presence, Linear Aggregation provides in excess of 8000 connectivity access points (CAP).
The architecture is designed to provide customers contiguous access to a national optical infrastructure
The deployment of the 8000+ CAP’s provides customers direct National backbone access.
The deployment of the CAP gives the provider the ability to access 72% of the Unites States population within 5 kilometers of deployed CAP’s. This has significant impacts in many areas including computing, wireless access, social networking, telephony, as well as the obvious local, regional, national and global data transport.
The architecture and deployment can be reproduced anywhere in the world.
The CAP’s also provide the opportunity to deploy environmental sensors along the entire route backbone thus allowing for Synoptic real time monitoring of the nations waterways” In the our waterways are literally our Nations arteries and this level of insight into the health of our environment does not exist today. Imagine being able to see, in real time, the health of our Nations waterways.
Finally, one of the most costly aspects of all “Standard Terrestrial” infrastructures is the “RIGHT OF WAY” permit. This is not nearly as large a cost for linear aggregation as the deployment is under the active sediments of the Nations Waterways. Again, the US Army Corps of Engineers, owners and managers of the Nations Waterways, have reviewed the implementation and have provided their endorsement to the deployment methodology, which is highly environmentally sensitive. |